Credit Direct (known as Credit Direct Loans) provides flexible loan options and expert financial advice for all of life’s challenges.
Logo Redesign
Through a focused examination of the logos of leading financial institutions, I conceptualized a circular bug design intended to harmonize with the envisioned product bugs.
Displayed below are snippets from the revamped brand style guide, showcasing the blueprint for the bugs and the application across their products: Loans, Credit Card, and Payday.
Social Channel
I worked closely with our marketing manager to create a scheduled flow of social media posts based on simple money saving tips.
Each post was targeted towards an audience that already may have incurred financial struggle. To lighten the tone of the overall messaging, I created playful illustrations to pair with each savings tip.
Site Design
The site design for Credit Direct revolved around SEO (Search Engine Optimization) with prioritized placement of keywording through the information architecture of each page. With this in mind, the overall approach to the site was to implement supplemental imagery that would not impede on the areas with heavy copy.
I also created a simplified set of colorful iconography to act as way markers to commonly browsed pages & info.
